Monday 11 August, 2014. Two and a half months after announcing their launch; AutoDeal.com.ph has released their first client based case study (http://www.autodeal.com.ph/ducati-case-study), reporting initial insights related to the data and lead-generation functionalities that the platform has been able to generate and report back to their initial base of automotive clients.
“We’re able to supply clients with a huge volume of marketing data based on the leads that have already been generated through AutoDeal.com.ph” stated AutoDeal.com.ph Co-Founder Daniel Scott “In July we passed our first milestone of 1,000 primary leads a month and we’re now looking at more ways to help supply potential buyers with the best information as a means of connecting them with the best value propositions on brand news cars and motorcycles”.
The case study, which was conducted with the permission of Ducati Philippines highlights everything from the volume of e-mail based inquiries to the number of phone call referrals made from smartphones. In addition, information related to the geographic location of potential buyers and the performance ratio’s of mobile vs. desktop data has also been shared.
AutoDeal.com.ph, which is providing Philippine car and motorcycle buyers with information on a wide range of vehicles and financial incentives has introduced easier ways for buyers to connect with their closest car dealers and arrange appointments, test-drives or find out more details about current promotions or financing offers. In particular, AutoDeal.com.ph has seen significantly high conversion rates on it’s mobile platform, a clear indication of the growing importance of mobile marketing in the Philippines.
In addition to their inaugural case study, AutoDeal.com.ph has also released an interactive car guide, which allows potential car buyers to perform a variety of searches, research vehicles and then connect online with a dealership before going to the showroom. “We want to make things more convenient for the buyers, due to busy lifestyles we don’t always have the time to immediately visit a showroom. Through our car guide, users can find vehicles they’re interested in and then arrange test drives or appointments that suit their schedule. With some dealers they can even request for the vehicle to be bought to their home or place of work” commented AutoDeal.com.ph Co-Founder Christopher Franks.
“Moreover, the information we can report back to automotive manufacturers should help aline industry offerings with consumer demand. Over time we hope this will help the industry grow with increased understanding and appreciation for the type of data digital marketing can provide.”
In the upcoming months, AutoDeal.com.ph will be finalising it’s digital marketing dashboards for local automotive distributors as a means for them to gain insights on the needs and behaviours of potential buyers. “This upcoming feature is very exciting for us, not only does it allow us to be fully transparent with our clients, but it also helps us accumulate data which will be important for the growth and development of the local automotive industry.” commented Scott.
